Maintain Your Clothing

08 March 2011


Keep an eye out for MAINTENANCE [Clothing], a new edgy and colorful brand, to launch its spring line soon. One of the coolest parts of MAINTENANCE is the brand's "mechanic shop" image. The logo is a wrench and each person on the team gets his own title; Tara Puntasecca is the [SHOP OWNER]; the graphic and web designers are [ELECTRICIANS]; Tara's assistant/ creative director is [SHOP MANAGER]; the hair & make-up artist is [THE PAINTER], the photographer is [THE PHOTAG], and the promotional models are [MECHANICS].


Expect Puntasecca's shirts to tell a story and express different concepts such as 'MAINTAIN YOUR MUSIC', 'MAINTAIN YOUR WILD SIDE', and 'MAINTAIN YOUR COMPOSURE'.

Follow MAINTENANCE on Twitter, add them on Facebook, and check them out on Tumblr for more updates and info about the line.

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