Boohoo.com Lauches First US Campaign - #WeAreUSA

 #WeAreUSA

 

Boohoo.com has gained a lot of exposure with plus size fashion model Nadia Aboulhosn's own plus size collection exclusively on their site. This best kept secret website is now stepping up its game by launching their first USA campaign! Shot around LA, each girl represents part of the brand from music to fitness and fashion.

#WeAreUSA, their new and exciting US campaign, is fronted by 4 strong female influencers, each with a unique talent and style that truly represent the diversity in US youth today. The campaign brings to life boohoo’s personality and proposition; that they are fun, dynamic and a go-to destination for the latest fashion trends!

Each girl represents who boohoo is, from music to fitness, and fashion! Bella Thorne embodies #WeAreNow as the current voice of style, wearing the latest runway trends with a pretty hint of femininity.

Rapper Angel Haze embodies #WeAreBold, keeping in tune with what’s in vogue yet applying her trademark edge.

 #WeAreFit is fronted by fitness enthusiast Hannah Brofman, flexing her style in boohoo pieces that speak to the sporty street fashions dominating youth culture.

And finally, #WeAreFree features model Chloe Norgaard in a colorful parade of festival gear
pairing delicately embroidered dresses and punches of studded denim with her cotton candy hair.

Each look - We Are Bold, We Are Free, We Are Now, We Are Fit - celebrates individuality with a variety of on-trend looks at affordable prices.
It's hard to just choose a few of my favorite pieces, but I've narrowed it down for you. Get a sneak peek of the collection from my picks below! (Hint Hint! Shop today here---> Boohoo.com and receive 25% off your order!)

Eden Scallop Bralette

Boutique Poppy Crop Leather Look Biker Jacket

Lola Ribbon Band Fedora Hat

Boutique Jessie Long Tassel Crepe Mini Skirt

Donya Cat Eye Frame Sunglasses
 

Rachel Draped Wide Leg Jumpsuit

Maisy Mini Bodycon Jersey Skirt

Kikki Tassel Trim Pistol Ankle Boot

Loreli Crepe Top Knot Back Split Maxi Co Ord Set

Hayley High Cut Fray Edge Denim Hotpants
 

Karen Slinky Bodycon Midi Dress

Boutique Gold Necklace Detail Jumpsuit

Eliza Snake T-Bar Two Part Heels

Evie Bandage Plunge Midi Dress

Penny Faux Leather Skort

Lilah Floral Hotpants

Sara Slash Neck Crop Top

Brooke Cleated Multi Strap Gladiator Heels

Florida Crochet Cut Out Swimsuit

Marnie Mid Stone Wash Dungaree Skirt